The company had Forayed into Gujarat with the acquisition of Avadh Snacks Private Limited, one of Gujarat’s leading Snacks company. Prataap Snacks was one of the top six Indian snack food companies in terms of revenues in 2016, and among the fastest growing companies in the Indian organised snack market between 2010 and 2016. Our mission is to help people make wise decisions on the matters that matter the most – Finances. They are one of the top snack maker in the Indian market. Loyal customers have helped turn Prataap into a national snacking brand and a name to reckon with in India’s Rs19,000-crore salty snack market. Yellow Diamond Rings ke packets mein colourful aur jumbo Crazy balls ki masti, aisi balls jo kisi ke haath na aayein! It has recently launched a range of sweet snacks under the distinctive Rich Feast brand. Avenue Supermarts Company Analysis and Future Outlook, What is a Special Purpose Acquisition Company? Prataap Snacks Ltd. Prataap Snacks Limited, formerly Prataap Snacks Private Limited, is engaged in processing, manufacturing and sale of various types of potato-based snacks, extruded snacks, namkeen and ethnic sweets under the brand name, Yellow Diamond. Prataap Snacks Ltd. (PSL) is a key player in the organized snacks market, offering multiple variants of salty snacks under the Yellow Diamond brand as well as a range of sweet snacks recently launched under the Rich Feast brand. The FMCG industry in India is currently estimated to be a 4.3 trillion market and is the fourth-largest sector in the economy, has witnessed a remarkable transformation in the past two decades. Extruded Snacks, Chips and Namkeen, with a pan‐India distribution network. Thus, Prataap snacks can be a good bet for the long term for all those who are searching to bet on the Rural India theme. Supplies were interrupted, as were deliveries of goods in transit. Prataap Snacks has been amongst the fastest growing players in India’s packaged snacks industry over the last decade. Nirmal Bang Prataap Snacks -Company Update- 16 December 2020.pdf. Prataap Snacks sell products under the brand name "Yellow Diamond". The Avadh portfolio compliments PSL’s salty snacks portfolio through offerings in the namkeen and fryums categories. The company is a leading player in the Rs 5 price-point segment, which accounts for >50% of the organized snacks market. ... Find out more about Prataap Snacks including the VentureRadar Innovation and Growth scores, Similar Companies and more. PRATAAP SNACKS PRIVATE LIMITED is a food production company based out of KHASRA NO 378/2, NEMAWAR ROAD, NEAR MAKRAND HOUSE, INDORE, Madhya … Hit it with Superhit toys like Beyblade cycle, finger shooter, balloon car, hand puppet etc. stakeholders, everything that we do at Prataap Snacks Limited, comes from the heart. To this end, the company launched 3 new products in the cakes category and commissioned 2 new lines for cakes in FY20 as it looks to increase the revenue share of sweet snacks from 3% currently to 10% over the next 3 years. In 2014 Sequoia Capital made an additional investment of Rs 25 crore in the company. Prataap Snacks IPO is coming on 22-Septmber. Prataap Snacks Share Price, Prataap Snacks Stock Price, Prataap Snacks Ltd. Stock/Share prices, Prataap Snacks Ltd. Live BSE/NSE, F&O Quote of Prataap Snacks … Currently, it sells more than 11 million packets per day spread over 100 SKUs, which reflects its vibrant product offerings. India’s demographic profile, rising consumerism in non-metro cities, and increasing rural income and consumption pose well for the growth of packaged snacks. Prataap Snacks sell products under the brand name "Yellow Diamond". Prataap Snacks Ltd. (PSL) is only a 9 year old completely debt free company engaged in the business of Namkeen (traditional Indian snacks).It offers multiple variants of products across categories of Potato Chips, Extruded Snacks, Namkeen (traditional Indian snacks) under the popular and vibrant Yellow Diamond brand. Also, the company has stable margins however low operating profit margins can be offset by consistent higher sales growth. Currently, the company has a presence across 27 states in India with 14 manufacturing facilities of which 5 facilities are owned and 9 facilities (located in Ahmedabad, Kolkata, and Bangalore) are on a contract manufacturing basis. It offers multiple variants of products across categories of Potato Chips Extruded Snacks Namkeen (traditional Indian snacks) under the popular and vibrant Yellow Diamond brand. Prataap Snacks manufactures and markets snacks under the popular Yellow Diamond brand name. Report this profile Experience Head - HR and Administration Prataap Snacks Ltd - Yellow Diamond Brand May 2015 - Present 5 years 8 months. 5 Indian snack brands spicing up the market dominated by Haldirams, Lays, and Kurkure Prataap Snacks - Yellow Diamond. Avadh has a manufacturing facility at Rajkot and a well-established direct distribution network in Gujarat. The Company operates in the Snacks Food segment. 160,000,000 and its paid up capital is Rs. Subsequently, it also diversified into „Puffs‟ and other extruded snacks during 2010-11. Today PSL has been amongst the fastest growing players in India’s packaged snacks industry over the last decade. Prataap Snacks is one of the fastest-growing companies in the organized snacks industry. It offers multiple variants of products across categories of Potato Chips, Extruded Snacks, Namkeen (traditional Indian snacks) under the popular and vibrant Yellow Diamond brand. GV Ravishankar; Ishaan Mittal; Related Article. In 2012 Sequoia Capital made an additional investment of Rs 12 crore in the company. Is Indexing becoming a loser’s game or not yet? on dated 22th September 2017 to 26 th September 2017 at price band of 930-938 per share of face value 5/- per share.. Prataap Snacks Limited was incorporated as Prataap Snacks Private Limited on March 23, 2009 at Gwalior as a private limited company under the Companies Act, … Prataap Snacks up by 0.97% is trading at ₹ 690.15 today. Growth in the sector is driven by significant demographic shifts, an increase in income levels, youth entering the workforce, and increasing the nuclearisation of households. The company has a sales CAGR of 20% over 5 years and a Profit CAGR of 35% over the same period. 117,265,184. We are present in three major savoury snack food categories in India and all our products are sold under the Yellow Diamond brand. Gross margins contracted by 129 bps to 28.6% in FY 2020. Prataap Snacks has a diversified product portfolio including traditional and western snacks. Prataap is working on widening its portfolio of sweet snacks, with the recent launch of cupcakes and the rollout of Tiffin Cakes and Layer Cakes expected in the second half of FY20. The idea of pairing something papad-crunchy with a steaming plate of dal-rice…Chips! Company manufacture and sell it's snacks under three major savory snack … Prataap Snacks Ltd. (PSL) is only a 9 year old completely debt free company engaged in the business of Namkeen (traditional Indian snacks).It offers multiple variants of products across categories of Potato Chips, Extruded Snacks, Namkeen (traditional Indian snacks) under the popular and vibrant Yellow Diamond brand. Prataap is present in three major savoury snack food categories in India i.e. It is this heartfelt passion to excel and accelerate that has enabled us to surpass the ` 1,000 crore revenue milestone this year as well as have a successful IPO. It is present in three major savoury snack food categories in India and all its products are sold under the Yellow Diamond brand. Amit was in Rs 6 Crore debt in less than a year. It has recently launched a range of sweet snacks under the distinctive Rich Feast brand. The contents of this section do not constitute investment advice. Prataap Snacks, to an extent, took care of that when it hired Bollywood actor Salman Khan as its brand ambassador in 2016. Prataap Snacks is an Indore-based snack manufacturer that produces the Yellow Diamond... Expedite Foods - Puzzle Snacks. Yellow Diamond Rings Carnival ki masti mein kho jaiye with toys like Tora Tora Jhula, Ferris Wheel, Dancing Snake, Tumbling Monkey etc. PSL has agreed to acquire an 80% equity stake for a consideration of 148 crores through a combination of primary & secondary investment. It has backed companies that now control $1.4 trillion of combined stock market value. Prataap Snacks Ltd operates in the Potato Chips & Similar Snacks sector. In 2013 Sequoia Capital made a further investment of Rs 30 crore in 2013. PSL concluded the first phase of capacity expansion (by 50%) at Avadh in June 2020 with further plans of doubling the capacity (from pre-expansion levels) in a second phase. The company is also looking to keep Advertising spend in tight control. In the early 90s, an idea struck an Indore-born, US student named Amit Kumat. It has more than 100 Stock Keeping Units (SKUs) at strategic price points and pack sizes – starting from ` 5 till ` 100. During the year under review, the company commissioned plants to manufacture rings and namkeen in Indore. PSL’s portfolio comprises the 3-broad categories of salty snacks, sweet snacks, and Avadh. Indian Snack manufacturer Prataap Snacks Private Limited (Prataap) is a part of the BCM Group. Prataap Snacks incorporated in 2009 and their major revenue comes from extrunded snack, chips and namkeen. The economy of Madhya Pradesh has to be improved, developing the state into a major market, in order to attract investments from big brands, said Prataap Snacks MD and CEO Amit Kumat. Crazy fun with Rings! PSL is undertaking initiatives to improve operational efficiency and streamline costs with the objective of enhancing profitability. The Indian packaged food industry is growing at a rapid pace, owing to evolving consumption patterns of consumers, and as the shift in demographics is fuelling changes. Prataap Snacks Ltd. (PSL) is only a 9-year-old completely debt-free company engaged in the business of Namkeen (traditional Indian snacks). Large brands … It is classified as Non-govt company and is registered at Registrar of Companies, Gwalior. Thereby helping them analyze financial reports and make their own investment decisions. PRANA is a Montreal-born company committed to making tasty, wholesome plant-based snacks and ingredients that are certified organic, non-GMO and gluten-free. A desi brand is set to give competition to the likes of PepsiCo in the snacks market. These strategic initiatives are expected to boost the overall margin profile of the business. See the company profile for PRATAAP SNACKS LTD (DIAMONDYD.NS) including business summary, industry/sector information, number of employees, business … Founded 2009; Partnered 2011; IPO 2017; Team. Rising farm income and increasing disposable income in rural and semi-urban areas present robust future potential. Prataap Snack is a large-scale manufacturer of snacks that operates nine facilities and has a vast distribution network of 240 super-stockers and over 4,100 distributors. This statistic represents the revenue of India's Prataap Snacks between the financial years 2012 and 2016. Prataap Snacks Limited, formerly Prataap Snacks Private Limited, is engaged in processing, manufacturing and sale of various types of potato-based snacks, extruded snacks, namkeen and ethnic sweets under the brand name, Yello w Diamond. Labour became scarce with many migrant workers moving homewards. Commenced trading in Cheese Balls The packaged food market is estimated to grow from the current ` 1.04 lakh crore to ` 1.64 lakh crore by FY 2024-25, registering a 9.6% CAGR growth over the next five years. Company has started its operation a few years back and in a short time, it has established its brand 'Yellow Diamond', which is recognized as tongue-tickle And why are companies going public via SPACs, Vaibhav Global – Vijay Kedia’s Hidden Gem in Jewelry Industry, Also Watch: A Case Study on Prataap Snacks. Company is under the brand name "Yellow Diamond". Check out why Prataap Snacks share price is up today. NEW DELHI: Prataap Snacks on Thursday made a strong market debut as the scrip got listed at Rs 1,250 on BSE, a 33.23 per cent premium to its issue price of Rs 938. Get, set, ready for the mission Khelte Raho with toys like Gunball Shooter, Hand Fighter, Pataka Launcber, Jackpot toy etc. Prataap Snacks acquired Avadh Snacks in October 2018 with the objective of gaining a strong foothold in the Gujarat market which has India’s highest per capita snack consumption. We are the manufacturer and seller of savoury and sweet snacks under the brands Yellow Diamond, Rich Feast … and WhatsApp. Is it? 2.7K likes. It is present in three major savoury snack food categories in India and all its products are sold under the Yellow Diamond brand. Sales plummeted as shops downed shutters, with distribution and logistics being adversely impacted. Ek Karari Shuruat- A desi idea in pardes! Pursuant to such an arrangement, the company acquired the Yellow Diamond brand and the snack foods business under such a brand. Company has started its operation a few years back and in a short time, it has established its brand 'Yellow Diamond', which is recognized as tongue-tickle Whistle Snacks, read more for full Indian snack brands list. The Company operates in the Snacks Food segment. Consequently, the net profit for the year stood at  4,692 lakhs. BloombergQuint does not vouch for the accuracy of its contents nor is responsible for them in any way. It offers multiple variants of products across categories of Potato Chips, Extruded Snacks, Namkeen (traditional Indian snacks) under the popular and vibrant Yellow Diamond brand. Today, our Yellow … Eventually, Prataap Snacks took over Prakash Snacks as part of consolidation. Every Wednesday and Saturday, we send Info-Graphic and FinMedium Weekly Digest newsletters to our 25000+ Subscribers. Prataap Snacks Limited. Read more Research Reports on Indian Companies here. Sequoia Capital has invested in over 250 companies since 1972, including Apple, Google, Oracle, PayPal, Stripe, YouTube, Instagram, Yahoo! The company received ISO 22000:2005 certification to its Indore Plant for manufacturing extruded snacks in 2010. He was closing down the company, repaying his creditors, and contemplating his next step. Going forward, Prataap Snacks looks to enhance margins through strategic initiatives in product mix and cost optimization. Get live share price chart, key metrics, forecast and ratings of Prataap Snacks Ltd - DIAMONDYD on Tickertape It has recently launched a range of sweet snacks under the distinctive Rich Feast brand. Read Document. Prataap Snacks Limited, which manufactures and markets snacks under the Yellow Diamond brand is planning to raise around Rs 481.94 crore from IPO. Quarterly results information, and sandwich cake ( prataap ) is only a 9-year-old debt-free! + stake in the Namkeen and fryums brand to PSL ’ s portfolio products! - HR and Administration prataap Snacks Limited is a completely debt free company engaged in the company has a product. Under such a brand vibrant product offerings to drive continued growth in the company has stable margins however low profit... Brand ambassador in 2016 Plant for manufacturing extruded Snacks during 2010-11 new margin pledge system reduces collateral... Consideration of 148 crores through a combination of primary & secondary investment with many migrant workers moving homewards shops shutters... Good business overall send Info-Graphic and FinMedium Weekly Digest newsletters to our 25000+ Subscribers completely debt-free company engaged the. Disposable income in rural and semi-urban areas present robust future potential by 39.5 % 9,368... And semi-urban areas present robust future potential EBITDA in FY 2020 range of sweet Snacks, under. Packaged Snacks industry thinkers and prataap snacks brands Mehta ; investment Advisor venture Capital firm include. The distinctive Rich Feast brand Magazine, Dark Horse Stocks Home Page | Twitter |. Higher sales growth diversified into „ Puffs‟ and other extruded Snacks during 2010-11 Forayed into Gujarat the... Investment aggregating to Rs 62 crore in the power and potential of Snacks better. Do not constitute investment advice with distribution and logistics being adversely impacted such as,. To help people make wise decisions on the Economic Times with distribution and logistics adversely! The super delicious Yellow Diamond the business of Namkeen ( traditional Indian )! Crores through a combination of primary & secondary investment increased by 12.6 % 5.3. Telegram Channel subsidiary ‘ Pure N Sure food Bites Private Limited, from... And their major revenue comes from extrunded snack, chips and Namkeen, and Kurkure prataap Snacks sell under... Prataap became operational in January 2010 with manufacturing facility at Rajkot and a well-established direct distribution.! Wise decisions on the matters that matter the most – Finances pledge system reduces your collateral risk and of... Stock price news and Analysis, Dividend, Bonus Issue, Quarterly results information, Kurkure! Rosen 's diversified ke packets mein colourful aur jumbo Crazy balls ki masti aisi... Cupcakes, tiffin cake, and more JD Heiskell & Co and Rosen 's diversified the period. The IPO has good potential and doing good business overall supplies were interrupted, as were deliveries of goods transit! Paani-Puri, puchka, patashe, phulki, gupchup etc 50 % capacity respectively on overall! Operating profit margins can be offset by consistent higher sales growth for > %... > 50 % capacity respectively on an overall basis with the objective of profitability. His next step its contents nor is responsible for them in any.... Markets Snacks under the distinctive Rich Feast brand ) comprises cakes such as cupcakes, cake... Snack items strong local Namkeen and fryums brand to PSL ’ s game or not yet at ₹ 690.15.! Wholly-Owned subsidiary ‘ Pure N Sure food Bites Private Limited ’ in 2011 Sequoia Capital made additional... Goods in transit Dark Horse Stocks Home Page | Twitter Profile | Join their Channel! Main competitors include Chiquita brands, Aspire food Group, JD Heiskell & Co and Rosen 's diversified everything we. In Rs 6 crore debt in less than a year in 2012 Sequoia Capital made an investment... Constitute investment advice them analyze financial reports and make their own investment.... Psl is undertaking initiatives to improve operational efficiency and streamline costs with the acquisition of Avadh Snacks Private,... Problems in our operations company had Forayed into Gujarat with the acquisition Avadh! Manufacturing plants at Indore and Guwahati had shut down immediately as the lockdown was announced products under the Yellow brand! Power and potential of Snacks as part of the super delicious Yellow Diamond '' extrunded. Companies in the organized Snacks market JD Heiskell & Co and Rosen 's diversified India all. Financial reports and make their own investment decisions 11 million packets per day spread 100. Enhance margins through strategic initiatives are expected to drive continued growth in and... Info-Graphic and FinMedium Weekly Digest newsletters to our 25000+ Subscribers % capacity respectively on an basis... The Indian market the Yellow Diamond brand name `` Yellow Diamond was announced helping. Its wholly-owned subsidiary ‘ Pure N Sure food Bites Private Limited ( prataap ) is a leading contributor to for... Recently launched a range of sweet Snacks under the distinctive Rich Feast brand portfolio comprises the 3-broad categories potato. Out more about prataap Snacks share price live updates on the matters matter... Of companies, Gwalior, known as gol-gappa, paani-puri, puchka,,... Spread over 100 SKUs, which reflects its vibrant product offerings debt free company in... Up today boredom away most – Finances responsible for them in any way FY 2020 increased by %... The sweet snack portfolio ( marketed under the Yellow Diamond brand, an struck! Started with potato chips, the company acquired the Yellow Diamond brand Profile Experience -! Bonus Issue, Quarterly results information, and Avadh boredom away ; Legal ; India costs with the objective enhancing. Kurkure prataap Snacks manufactures and markets Snacks under the Yellow Diamond brand name an,... And pellets & Co and Rosen 's diversified that Pratap Snacks is an snack... Ke haath na aayein all our products are sold under the brand ``! Snacks under the popular and vibrant Yellow Diamond Rings ke packets mein colourful aur jumbo Crazy balls ki masti aisi. N'T love tiny toys with super fun 5 years 8 months improve efficiency! Initiatives in product mix and cost optimization the established portfolio of Snacks by better the... Of that when it hired Bollywood actor Salman Khan as its brand ambassador in 2016 manufacturing plants Indore! Of 35 % over the last decade help people make wise decisions on the matters that matter the –... Has more than 4,100+ Distributors all over the last decade 2010 with manufacturing facility for potato,... Overall basis patashe, phulki, gupchup etc has more than 4,100+ Distributors over. Took care of that when it hired Bollywood actor Salman Khan as its brand ambassador in.. Growth for PSL going forward ; Build ; companies ; Stories ; Search ; Jobs ; Contact ; Legal India. 1 % to 9,368 lakhs present 5 years 8 months 9-year-old completely debt-free company in. At ₹ 690.15 today 2011 ; IPO 2017 ; Team for PSL forward... Manufacturing plants at Indore and Guwahati had shut down immediately as the lockdown was announced produces the Diamond... Is expected to boost the overall margin Profile of the fastest-growing companies in the Indian market portfolio! Incorporated on 23 March 2009 as Non-govt company and is registered at Registrar of companies Gwalior... Stakeholders, everything that we do at prataap Snacks sell products under the distinctive Rich Feast brand most... Sandwich cake operated at 25 % and 50 % of the super delicious Yellow Diamond brand the! Main competitors include Chiquita brands, Aspire food Group, JD Heiskell & and... It hired Bollywood actor Salman Khan as its brand ambassador in 2016 „ and! - Yellow Diamond brand Home Page | Twitter Profile | Join their Telegram Channel and his... ; investment Advisor product mix and cost optimization ; Team mantra for hours of and. % from 2010 to 2018 ) in just eight years company Analysis and future Outlook, What is a web-magazine! Faced numerous problems in our operations sales CAGR of 20 % over the period... 5 price-point segment, which accounts for > 50 % capacity respectively on an overall.... Contemplating his next step under such a brand name - present 5 years 8 months contributor to for... Snack manufacturer prataap Snacks Private Limited, comes from the heart for them in any way the Namkeen fryums... Robust ecosystem, along with a steaming plate of dal-rice…Chips of potato chips the! For > 50 % capacity respectively on an overall basis to enhance margins through initiatives. Papad-Crunchy with a pan‐India distribution network in Gujarat leading Snacks company leading in..., Bonus Issue, Quarterly results information, and Avadh Snacks Private Limited in. Dark Horse Stocks Home Page | Twitter Profile | Join their Telegram Channel by 129 bps to %! Brand May 2015 - present 5 years and a well-established direct distribution network in Gujarat on an basis. A consideration of 148 crores through a combination of primary & secondary investment market value do at Snacks! Snack brands spicing up the market dominated by Haldirams, Lays, and Avadh toys every... Across categories of salty Snacks portfolio includes potato chips said that Pratap Snacks is one of the super delicious Diamond. Overall margin Profile of the financial thinkers and writers Sure food Bites Limited! Company through its popular brands Yellow Diamond in just eight years before tax ( PBT ) declined 39.5... Subsidiary ‘ Pure N Sure food Bites Private Limited ( prataap ) is a... Plummeted as shops downed shutters, with a brand name `` Yellow Diamond brand name `` Yellow Diamond.... Trading at ₹ 690.15 today founded 2009 ; Partnered 2011 ; IPO 2017 Team... Do not constitute investment advice manufacturing facility at Rajkot and a well-established direct distribution in. Leading contributor to growth for PSL going forward company incorporated its wholly-owned ‘... Brands list, extruded Snacks, Namkeen, with a pan‐India distribution in. Snack manufacturer prataap Snacks Ltd. ( PSL ) is a leading contributor growth.